The North Face X Gucci
Fashion right now is an old-timey country hoedown: everyone’s partnering up and two-stepping their way to collaborative designs. Last week, the biggest news in the fashion world was that Supreme was releasing a range of clothes made with legendary Japanese designer Yohji Yamamato. Yesterday, Miuccia Prada and Raf Simons debuted their first Prada collection as a compromising couple. Not to be outdone, on Thursday, Gucci announced an upcoming line of gear with stalwart outdoors brand The North Face.
Gucci first announced the collaboration on TikTok—where fashion now happens, apparently—with a trio of short videos featuring placid nature scenes replete with birds twittering, sweeping mountain views, and a flag flapping in the wind that features a smashed-together logo. There are no clothes yet, or hints as to what’s to come, but seeing those two names together is enough to get excited about. “We can only confirm that Gucci and the North Face will be bringing a collection to life in the coming months that celebrates the rich heritage of both brands!” a representative from Gucci said over email. (via GQ)